There comes a point in life when responsibilities that once were challenging and inspiring cease to invigorate the mind and heart. Life becomes mundane, leaving one longing for something more, while wondering if that something even exists. Recognition of these conundrums has been labeled “life’s tipping points.” Once
recognized, a person will either move forward to re-conquer or they will stagnate and settle.

I was the founder and CEO of a very successful visual branding and design company. With over 140 employees and on our way to 15 million in annual revenues, our client list included Disney, Ritz-Carlton, Four Seasons, Nintendo, Marriott, Starwood, Nokia, Motorola, and PF Chang’s. The financial rewards were fantastic. With success, however, emerged a bureaucracy that transformed the company beyond recognition from its founding principle of “Innovation Driven Value.” December 2001 was the tipping point for me. The bureaucracy had strangled the very essence of innovation.

The down markets after 9/11 gave me the opportunity to rethink life. Do I move ahead, weed out the curmudgeons, solve some of the other major challenges and continue to build the company over the next 20 years? Or do I risk financial uncertainty by following a passion for sculpting, motorcycles, and adventure? I methodically closed my company of 31 years, stepped off of the corporate treadmill, and I have never looked back.

My passion? Bad Boy Biker Bronze. If you ride, it will move you. If you don’t ride, you won’t get it, so don’t waste your time.

Simply put, this is how it works.

ﺤ If we click, I will do the work.
ﺤ If you like my work, great. But you had better know how to ride if you want me to do a piece for you. In order for me to get to know more of who you are, a road trip is required. Capturing those rare expressions, the ones seen only by your closest friends, isn’t going to happen sitting in some trendy coffee shop. A trip to La Tierra Dura, just north of the Mexican border, to catch the cockfights, or a sweat with the White Mountain Apaches has always worked for me.

Stay well,

Because it’s no longer about payroll and cash flow.